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2 Year Modification

Plan: Missouri PYs 2022-2023 (Mod)
Combined Plan C

Section: Wagner-Peyser Act

Narrative: e. 5. C.

Published
Located in:

e. 5. C. Marketing the Agricultural Recruitment System for U.S. Workers (ARS) to agricultural employers and how it intends to improve such publicity.

Current Narrative:

The OWD Employment Relations and Engagement (ERE) team and Local Business Outreach Teams and MSFW outreach staff solicit job orders from agricultural employers on a regular basis. MSFW outreach staff coordinate employer outreach and marketing with business teams prior to making contact with the agricultural employer. Both the business team and MSFW outreach staff utilize a common case management system. All employer contacts are recorded within the case management system ensuring no duplication of services. In addition to the outreach efforts indicated above local business outreach teams, MSFW outreach staff closely coordinate with multiple agencies, such as UMOS, the WIOA 167 NFJP grantee, Chambers of Commerce, local economic development organizations and educational agencies to ensure business needs are met. Close coordination results in streamlined efficient service delivery, while preserving the integrity of the program and avoiding duplication.  

The jobs.mo.gov website has a dedicated AES page promoting services to agricultural employers.  The AES page contains related resources such as the Agricultural Recruitment System guide flyers for both employers and jobseekers. The jobs.mo.gov website includes valuable information for all employers, including information on job postings, recruitment services, work-based learning programs, assessment tools for employees, workshops for employers, links to business resources and contact information for business services staff throughout the state. Every new business registrant in jobs.mo.gov is contacted by a representative from the local business team who offers additional workforce system services.  

The communications unit works closely with the SMA and MSFW outreach staff to ensure marketing strategies are current. The jobs.mo.gov website is updated with current information for agricultural employers.  Brochures and flyers to promote agricultural employment services are revised on a regular basis and social media is utilized to promote services, agricultural conferences and events throughout the year. OWD continually searches for new and improved methods to increase publicity. A brochure was developed by OWD in partnership with UMOS for agricultural outreach in addition to a social media campaign.