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2 Year Modification

Plan: Missouri PYs 2018-2019
Combined Plan C

Section: Wagner-Peyser Act

Narrative: e. 3. C.

Published
Located in:

e. 3. C. Marketing the Agricultural Recruitment System to Agricultural Employers and How it Intends to Improve Such Publicity.

Current Narrative:

Local Business Outreach Team staff and MSFW outreach staff solicit job orders from agricultural employers on a regular basis. MSFW outreach staff coordinate employer outreach and marketing with business teams prior to making contact with the agricultural employer. Both business team and MSFW outreach staff utilize a common case management system. All employer contacts are recorded within the case management system, ensuring no duplication of services. In addition to local business outreach teams, MSFW outreach staff closely coordinate with multiple agencies, such as UMOS, the WIOA 167 grantee, Chambers of Commerce, local economic development organizations, and educational agencies to ensure business needs are met. This close coordination results in a streamlined and efficient service delivery while preserving the integrity of the program and avoiding duplication.

The jobs.mo.gov website has a dedicated AES page promoting services to agricultural employers. In addition, the jobs.mo.gov website includes valuable information for all employers, including information on job postings and recruitment services, work based learning programs, available tools to help assess employees, available workshops for employers, links to business resources and contact information for business services staff throughout the state. Every new business registrant in jobs.mo.gov is contacted by a representative from the local business team who offers additional workforce system services.

The DWD Communications Unit works closely with the SMA and MSFW Outreach staff to ensure marketing strategies are kept current. The jobs.mo.gov website is always up to date with current information for agricultural employers, brochures and flyers to promote agricultural employment services are updated on a regular basis, ads have been placed in agricultural publications, social media is utilized and services are promoted at agricultural conferences and events throughout the year. DWD is continually looking for new and better ways to improve publicity. DWD is in the process of developing a joint brochure with UMOS and is planning a social media campaign.